Boxlock Ltd are a SW-based engineering consultancy looking to grow. They approached me to rebrand their organisation to best position themselves for this period of change and reflect their strengths within their market. Through a thorough brand exploration phase we uncovered the theme of technical excellence and complexity in nature - representing the way they work with geological and mining companies. This is concept is illustrated within the logo by a bold snowflake form made up of interlocking boxes. The brand research identified where their competitor's personalities lay and we developed a distinctive tone of voice and personality which reflects Boxlock's nimble and hardworking culture.