Ethical tech

The project

Based in York since 2014, Simomics is an ethics-led software technology SME, driven by a strong mission and purpose to promote corporate environmental responsibility, and the replacement, reduction, and refinement of the use of animals for scientific purposes through in-silico modelling. I led the Simomics team through a re-brand and positioning project to help them reach their growth goals.
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"James took the Simomics team through a comprehensive brand strategy process involving a workshop with our team in York. He took the time to really understand our proposition and ambition for the business - defining our personality and outlining which creative routes would be perfectly suited to our aims. James worked in a transparent and collaborative manner, ensuring all decisions had strong reasoning behind them, and involved the wider team in the creation of the new identity ensuring everyone felt invested in the new brand. He worked efficiently and was respectful of our time, we didn't feel that our time was being wasted, and we're all delighted with the outcome and results. Working with James is a great way for startups and small businesses to develop a brand which they can be assured is good value, well thought out and perfect for their needs. Thanks again for your help!

John, CEO
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