Everyday exploration
The project
Quest is an innovative Science education centre in Livermore, California. They are taking science and learning to a whole new level - Hands-on experiences, Timely and relevant topics, Open-ended exploration, Friends and families taking a journey of discovery together and learning with others. Everything they do is aimed at building a culture of enthusiasm for science in its many forms. The team approached me to brand this exciting and innovative enterprise, I wanted to create an accessible and fresh identity which conveyed the theme of reaching for knowledge while also reflecting their California heritage. The logo represents the peak of a mountain - that idea of reaching the pinnacle of one's quest for knowledge - illustrated through abstracted bold graphic shapes - the colours of the blue and yellow reflecting the state colours of California - blue for the sea and a deep yellow for the sun. The identity work involved full guidelines and materials, website direction and marketing materials.