Transforming lives
Shaw Trust
Shaw Trust is a national charity working to create brighter futures for the people and communities they serve. They deliver contracts worth over £89m and have over 1,00 staff over 196 sites. I created the 2016 and 2017 annual reports and oversaw the production from start to finish. In 2016 I sought to demonstrate the great individual stories of the individuals the charity has helped that year, while also emphasising the scale the charity operates at – how these stories are replicated thousands of times over through their great work. In 2017 production was key – how do you produce an impactful, useable documents for a range of different users – staff, trustees, customers, public? My idea was to break down the various elements and produce them in a way suited for each audience – while still being able to be presented altogether – a modular approach to annual reports which saves money and ensures the right materials get to the right people. The materials were also designed in Easy Read format, Braille, Large print and accessible PDF. Accessibility is a passion of mine and I am experienced working with users with a range of needs and understanding their requirements and have developed my own range of unique solutions.
Engineering success
Boxlock Ltd.
Boxlock Ltd are a SW-based engineering consultancy looking to grow. They approached me to rebrand their organisation to best position themselves for this period of change and reflect their strengths within their market. Through a thorough brand exploration phase we uncovered the theme of technical excellence and complexity in nature - representing the way they work with geological and mining companies. This is concept is illustrated within the logo by a bold snowflake form made up of interlocking boxes. The brand research identified where their competitor's personalities lay and we developed a distinctive tone of voice and personality which reflects Boxlock's nimble and hardworking culture.
Being prepared
UK Scout Association
In 2015 I was challenged with redesigning the Scout Association’s quarterly magazine through my role at Immediate Media Branded Content. I felt that the Magazine should become a more crafted, valuable, and keepable document, empowering the adult audience to take pride in their involvement in their movement. I created a bespoke drawn masthead giving the magazine a distinct identity which presented the new format in a bold and decisive manner with a nod to heritage. My art-direction always aimed to capture real scouting in the photography – looking to capture natural moments with a sense of narrative, whereas the illustration should express the joy of working with young people, but not be aimed at them. It was – in the words of one volunteer – “properly grown-up”. I also created the identity for sister magazine Make.Do.Share. – if Scouting was the adult volunteer magazine, then Make.Do.Share. was its unruly, creative younger sibling. Reader satisfaction levels have surged following the relaunch, and advertising revenues increased dramatically – up over 50% – now offsetting over 30% of the cost of producing the magazine.
Community health
Bristol Community Health
Bristol Community Health is a Community Interest Company (CIC) and not-for-profit social enterprise providing NHS community healthcare services to people in Bristol and beyond. I worked with their in-house communications and marketing teams on a range of print project - including Annual Reports and a community newsletter which was distributed to 60,000 Bristol residents.
Ethical tech
Simomics
Based in York since 2014, Simomics is an ethics-led software technology SME, driven by a strong mission and purpose to promote corporate environmental responsibility, and the replacement, reduction, and refinement of the use of animals for scientific purposes through in-silico modelling. I led the Simomics team through a re-brand and positioning project to help them reach their growth goals.
Trading fairly
Fair Trade Wales
Fair Trade Wales is an organisation based in the United Kingdom that exists to grow the Fair Trade movement in Wales. It is funded by the Welsh Assembly Government. In June 2008 it led Wales to become the world's first Fair Trade Nation and as of 2010 is working towards the second phase of Fair Trade Nation targets. The organisation stages events during the annual Fairtrade Fortnight to raise awareness of Fairtrade in Wales. I worked with the Fair Trade Wales team to develop a modern and accessible identity which sought to evoke thei Welsh heritage while avoiding cliches.
Everyday exploration
Quest Science Centre
Quest is an innovative Science education centre in Livermore, California. They are taking science and learning to a whole new level - Hands-on experiences, Timely and relevant topics, Open-ended exploration, Friends and families taking a journey of discovery together and learning with others. Everything they do is aimed at building a culture of enthusiasm for science in its many forms. The team approached me to brand this exciting and innovative enterprise, I wanted to create an accessible and fresh identity which conveyed the theme of reaching for knowledge while also reflecting their California heritage. The logo represents the peak of a mountain - that idea of reaching the pinnacle of one's quest for knowledge - illustrated through abstracted bold graphic shapes - the colours of the blue and yellow reflecting the state colours of California - blue for the sea and a deep yellow for the sun. The identity work involved full guidelines and materials, website direction and marketing materials.
Reinventing wellness
Goodbody Wellness
Goodbody Wellness are a revolutionary health and wellbeing startup based in the South West and are one of the UK’s first natural, traceable and tested CBD retailers. The expert staff value mother nature and always consider your wellness as a priority. Goodbody aims to offer you a moment of calm in a tranquil and relaxing environment acknowledging that we are in world of hustle and bustle where nothing seems to slow down. I worked with the team from the very beginning developing a sophisticated, modern and calming visual identity and packaging range which reflected their brand values.
Secure startup
Lujam
LuJam is a cyber security startup based in Bristol who approached me to rebrand their fledgling organisation as they prepare for market. Lujam’s service is simple to install and use, and inexpensive to run. I led the team through a process where their brand personality and strategic aims for the brand were defined. From these workshops we collaboratively produced a brand blueprint which saw Lujam’s defined personality as a Caregiver – a unique position in this market – with a promise to care and protect others. The chosen direction saw a shield formed from the L and J of the LuJam meaning the brand name is reinforced within the icon directly – ensuring that the name becomes memorable and associated. The shield serves as an effective visual shorthand for the defender identity – while the colour palette evokes trust, authority, growth and wellbeing with a typographic treatment is bespoke, unique and modern. Comprehensive brand guidelines, logo, web concepts, stationery, promotional materials, social media assets, photography and animation all formed the materials required to relaunch this innovative brand for the next stage of their growth.
Good food
Food For Life
Food For Life is about making good food the easy choice for everyone – making healthy, tasty and sustainable meals the norm for all to enjoy, reconnecting people with where their food comes from, teaching them how it’s grown and cooked, and championing the importance of well-sourced ingredients. They work with schools, nurseries, hospitals and care homes, helping them build knowledge and skills through a ‘whole setting approach’. This engages children and parents, staff, patients and visitors, caterers, carers and the wider community to create a powerful voice for long-term change.
Changing Lives in Nepal
Phase Worldwide
Since 2005, Phase Worldwide have worked to create opportunities in some of the most remote communities in the world. By supporting health, education and livelihoods, they change lives and make a lasting difference. I worked with the team, based in Bristol, on their annual report and demonstrating all their great work to their supporters.
Organic growth
Soil Association
I'm proud to have worked with the Soil Association on a range of projects including campaign identities, printed reports and video. Based in bristol, the Soil Association is a charity based in the United Kingdom. Founded in 1946, its activities include campaign work on issues including opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of organic food.