Work

Transforming lives

Shaw Trust is a national charity working to create brighter futures for the people and communities they serve. They deliver contracts worth over £89m and have over 1,00 staff over 196 sites. I created the 2016 and 2017 annual reports and oversaw the production from start to finish. In 2016 I sought to demonstrate the great individual stories of the individuals the charity has helped that year, while also emphasising the scale the charity operates at – how these stories are replicated thousands of times over through their great work. In 2017 production was key – how do you produce an impactful, useable documents for a range of different users – staff, trustees, customers, public? My idea was to break down the various elements and produce them in a way suited for each audience – while still being able to be presented altogether – a modular approach to annual reports which saves money and ensures the right materials get to the right people. The materials were also designed in Easy Read format, Braille, Large print and accessible PDF. Accessibility is a passion of mine and I am experienced working with users with a range of needs and understanding their requirements and have developed my own range of unique solutions.

Everyday exploration

Quest Science Centre

UK Scout Association

In 2015 I was challenged with redesigning the Scout Association’s quarterly magazine through my role at Immediate Media Branded Content. I felt that the Magazine should become a more crafted, valuable, and keepable document, empowering the adult audience to take pride in their involvement in their movement. I created a bespoke drawn masthead giving the magazine a distinct identity which presented the new format in a bold and decisive manner with a nod to heritage. My art-direction always aimed to capture real scouting in the photography – looking to capture natural moments with a sense of narrative, whereas the illustration should express the joy of working with young people, but not be aimed at them. It was – in the words of one volunteer – “properly grown-up”. I also created the identity for sister magazine Make.Do.Share. – if Scouting was the adult volunteer magazine, then Make.Do.Share. was its unruly, creative younger sibling. Reader satisfaction levels have surged following the relaunch, and advertising revenues increased dramatically – up over 50% – now offsetting over 30% of the cost of producing the magazine.

Reinventing wellness

Goodbody Wellness

Community health

Bristol Community Health

Bristol Community Health is a Community Interest Company (CIC) and not-for-profit social enterprise providing NHS community healthcare services to people in Bristol and beyond. I worked with their in-house communications and marketing teams on a range of print project - including Annual Reports and a community newsletter which was distributed to 60,000 Bristol residents.

Soil Association

I'm proud to have worked with the Soil Association on a range of projects including campaign identities, printed reports and video. Based in bristol, the Soil Association is a charity based in the United Kingdom. Founded in 1946, its activities include campaign work on issues including opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of organic food.

Fair Trade Wales

Fair Trade Wales is an organisation based in the United Kingdom that exists to grow the Fair Trade movement in Wales. It is funded by the Welsh Assembly Government. In June 2008 it led Wales to become the world's first Fair Trade Nation and as of 2010 is working towards the second phase of Fair Trade Nation targets. The organisation stages events during the annual Fairtrade Fortnight to raise awareness of Fairtrade in Wales. I worked with the Fair Trade Wales team to develop a modern and accessible identity which sought to evoke thei Welsh heritage while avoiding cliches.

Changing Lives in Nepal

Phase Worldwide

Since 2005, Phase Worldwide have worked to create opportunities in some of the most remote communities in the world. By supporting health, education and livelihoods, they change lives and make a lasting difference. I worked with the team, based in Bristol, on their annual report and demonstrating all their great work to their supporters.

Food For Life is about making good food the easy choice for everyone – making healthy, tasty and sustainable meals the norm for all to enjoy, reconnecting people with where their food comes from, teaching them how it’s grown and cooked, and championing the importance of well-sourced ingredients.
They work with schools, nurseries, hospitals and care homes, helping them build knowledge and skills through a ‘whole setting approach’. This engages children and parents, staff, patients and visitors, caterers, carers and the wider community to create a powerful voice for long-term change.

Engineering success